iTapuih.com - Apa Maksud Anchoring? Anchoring adalah bias kognitif di mana angka pertama yang disebutkan dalam negosiasi menjadi titik acuan atau "jangkar" untuk seluruh diskusi selanjutnya. Berikut adalah penjelasan lengkapnya:
Anchoring
A cognitive bias where an individual relies too heavily on the first piece of information offered (the "anchor") when making decisions.
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Consultant: "My standard fee for this project starts at $10,000." (Biaya standar saya untuk proyek ini mulai dari $10.000.) Client: "That's a bit high. Can we do $6,000?" (Itu agak tinggi. Bisa $6.000?) Consultant: "I can't go that low, but I can offer a discount to $8,500." (Saya nggak bisa segitu rendah, tapi saya bisa kasih diskon jadi $8.500.) Client: "POV: Even after a discount, the price is still anchored to his first number." (POV: Biarpun dapet diskon, harganya tetep kepatok sama angka pertama dia.) |
Example sentences containing 'Anchoring'
By mentioning the high price first, she successfully used anchoring to control the deal.
Don't let their first offer become your mental anchor during the negotiation.
Anchoring is why stores show "Original Price: $100" next to "Sale: $70".
Setting a strong anchor helped the freelancer secure a better hourly rate.
We need to propose a figure quickly to anchor the discussion in our favor.